Google Adwords: There’s Gold in the Words!
Adwords is the backbone Google’s paid advertising programs. All the advertising Google provides through its various search platforms (like Product Search, Google Maps, Google Finance) and Adsense come from Adwords.
Advertisers “buy” ads based on Keywords, and Adwords places those ads, as “Sponsored Links,” on the Google search engine on sites that use Adsense. Advertisers can also choose to show their ads through Google’s network partners, including AOL Search, Ask.com and Netscape.
To use Google Adwords: There’s Gold in the words! You will need to establish an Adwords account. You provide a credit card and pay a small activation fee. You don’t pay to have to have Google display your ad; you pay only when someone clicks on your ad. You can specify exactly how much you are willing to spend; you can set an overall budget maximum and a per-click fee maximum. Adwords has no minimum or maximum spending requirements.
AdWords offers a Starter Edition and a Standard Edition:
* Starter. Advertise a single product or service with simplified options. Recommended for those who are new to Internet advertising. Move up to the Standard Edition at any time.
* Standard. Use our full range of Adwords features and functionality: advanced bidding options, multiple campaigns, conversion tracking and more. Recommended for experienced Internet advertisers and medium-or large-sized businesses. (Google Adwords)
An Adwords campaign is built on one or more ads using one or more Keywords. Keywords trigger the ad; when a user types the Keyword into the search engine, Google calls up the ad.
Google Adwords: There’s Gold in the Words! Will Increase Traffic To Your Site Which Will Lead To More Sales.
Usually an ad is composed of three lines of text. The first line of text is your ad title; it’s the dominant element in your ad and contains the link users click on. You get 25 characters (including spaces) to capture the attention of your audience. The next two lines are for descriptive copy; each line contains a maximumu of 35 characters. The last line of the ad is the web address to which the ad links, so users know where the click will take them (this line is not linked).
Creating the copy for these ads is oth art and science. You have very little space in which you can communicate how you can meet the user’s needs, so compose carefully. The better you understand your customers, the more successful your ads will be. Test the performance of your ads to determine which cobination of words works best for them (and you).
Google Adwords: There’s Gold in the Words! is critical to the success of your advertising campaign. So Keyword research is essential. The AdWords interface provides a way for you to get Keywords related to the ones you think are important. Depending on the cost of the Keyword, these may be more cost effective to use. When you set your cost-per-click how much you will pay Google each time someone clicks on your ad you are essentially bidding for your Keyword.
Pay-Per-Click advertising is one of the best ways to generate high-quality traffic to your website. Because it lets the advertiser control expenses by setting maximums for each click, AdWords is the most popular platform for Pay-Per-Click advertising for small businesses.
Google Adwords: There’s Gold In The Words! is an Amazing Opportunity Don’t Miss The Chance To Learn More About How To Get More Traffic And More Sales In 2012.
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