Why Should the Consumer Buy From You
What is your Unique Selling Position (USP)? It is creating a position in the consumer’s mind, about your company and what you are offering. The USP states your unique position as a company.
What makes your business different from your competitors businesses? Study your closet competitors and see how you can be different from them. Be different, stand out from the crowd, and make sure your potential customers will sit up and take notice.
Your potential customer must have severral good reasons to buy from you rather than your competitor. What added value are you offering your customers?
Your Company must answer the buyer’s question ” So what is in it for me?” It is all about BENEFITS.
Your visitors must see the overwhelming benefits of your product and services. Many companies just list features. To establish your unique selling point with your potential customers, you must list benefits not features. You must answer without a shadow of a doubt the question, “What is in it for me?”
Filling the Consumer’s Need
You must convince your visitor that your product and service will fill their needs and be highly valuable to them. How do you establish your USP?
Your Sales Letter
Your Sales copy must state very clearly what your unique selling position is and how your products and services will greatly benefit your reader. This will be discussed in greater detail later on.
Establish Your Brand
Branding your business makes it unique and will establish your company as a household name. You will need to considerr your logo, slogan, and character or mascot.
Why Should Consumer Buy from You? With all the competition out there you need to be different.
This is a small graphic which represents your business. It must firmly impress on your public what your company stands for and be memorable. For instance, real estate companies often have a house silhouette incorporated into their design. Their readers know at a glance that they are in the business of buying and selling houses. Dollar signs are popular with banks and lending institutions for this same reason.
This is your business motto that people remember you by, for example, ” We Do Chicken Right” by Kentucky Fried Chicken. It should be relevant and easy to remember. Your market needs to associate your slogan with your business. It will always be part of your letterhead or business card usually with your logo. Again put your slogan on every e-mail you write.
Many businesses have a mascot character associated with their company to familiarize people with your company and allow them to empathize. An example would be the cartoon character of the Colonel for KFC. These characters become represeentatives of your company and when portrayed in every ad make your company a household name. Establishing your unique selling position is very important in your business.
* It will enable you to make a strong foundation for your sales ad copy.
* It will establish in your customers minds exactly what your company represents and what you can offer them.
* Branding makes your company familiar to your market and also encourages viral marketing.
Hopefully by now you know Why Consumer Should By From You.
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